| Premium Collection | Essential Collection | Classic Collection |
|---|---|---|
| Elevated/luxury material focus | Quality everyday material focus | Practical, accessible material focus |
| Organic Cotton + Elastane | Compact Cotton Blends | Polyester + Elastane |
| Lyocell + Elastane | Viscose + Elastane | Polyester Jersey Blends |
| Exceptional, luxurious hand-feel | Soft, comfortable hand-feel | Comfortable, practical hand-feel |
| Higher material specification | Dependable everyday performance | Durable, easy-care performance |
| Limited/exclusive designs possible | Versatile everyday designs | Timeless wardrobe staples |
| Greater focus on elevated natural/cellulosic fibres | Balance of quality, comfort & value | Focus on practicality & affordability |
| Highest price tier | Accessible mid-price tier | Most affordable price tier |
| Luxury & distinction | Comfort & versatility | Practicality & value |




